Archive for category Audi
Audi – All Car History Volume 1
Posted by in Audi on July 2, 2011
Audi traces its origins back to 1899 and August Horch. When Horch was forced out of the company he had founded, he started a new company in 1909 called Audi which was a Latin translation of Horch (in German: ‘Listen’). From the start, the company’s policy was to build cars mainly for the luxury category.
Since 1932 the Audi emblem has been the ‘four rings’, which represent its amalgamation with DKW, Horch and Wanderer to form Auto Union AG in Chemnitz, Germany. Audi supplied a wide range of passenger vehicles during the 1930s – from motorcycles to luxury saloon cars. Volkswagen bought the company in 1964. In the 1980s, Audi dominated world rally with the Audi Quattro, and has had huge success in the Le Mans 24 Hour with its R10 prototype racer.
Audi’s progressive designs and groundbreaking technology combine to make cars which are innovative yet stylish. The current crop of production vehicles from the Audi A3 to the Audi R8 supercar has propelled Audi to record sales during the 21st century.
Audi have produced every kind of car imaginable: from executive cars such as the Audi A4 and Audi A6 to sports cars such as the Audi TT – from the Audi Q7 full size SUV to the Audi A2 super-mini and they show no signs of slowing down.
DID YOU KNOW?
* In March 1980, the introduction of the Audi Quattro four-wheel drive sports coupe caused a sensation on the Audi stand at the Geneva Motor Show. The Quattro was the first high-performance vehicle with four-wheel drive, and is regarded as the first successful application of four-wheel drive on a road car.
* In the late 1980s, a report by the U.S. TV show, “60 Minutes” rigged an Audi to perform in an uncontrolled manner. The report impacted Audi sales badly causing the company to rename the 5000 model the 100/200 in 1989
* In 1994, the launch of the first Audi A8 with an all-aluminium body was a world first for a passenger car.
* Audi’s legendary slogan, ‘Vorsprung durch Technik’ means Advancement through Technology
AUDI FACTS
* Type: Public (Xetra: NSU)
* Founded: 1910, Zwickau, Germany
* Headquarters: Ingolstadt, Germany
* Key People: Rupert Stadler, Chairman
* Industry: Automotive
* Products: Automobiles, Engines
* Subsidiaries: Quattro GmbH, Lamborghini S.p.A., SEAT, S.A., Cosworth Technology Read the rest of this entry »
The New Audi S5 in Detail
Posted by in Audi on July 1, 2011
At the recent 77e Salon International de l’Auto Geneve (77th annual Geneva International Motor Show) early this March, Volkswagen Group’s Audi division unveiled their latest luxury high-performance sports coupe in front of the European crowd who participated in the show. The Audi S5 took the center stage in the Audi stand along with the Audi A5 coupe.
As for a sports coupe, the Audi S5 features a sporty and elegant exterior and interior design along with clear functionality. Outside the car, you can find the radiator grille painted in platinum grey and fitted with vertical chrome inlays. The front and rear bumpers are more distinctive along with the air inlet grilles. Other exterior parts found on the Audi S5 include aluminium-look exterior mirror housings, colour-keyed door sill trim, dual-branch exhaust system with four oval tailpipes, xenon plus headlights with daytime running lights featuring LED light sand, 18-inch wheels with 245/40 R 18 performance tires, and the pronounced rear spoiler providing aerodynamic down force for better road-to-vehicle traction.
In addition to sporty exterior parts, Audi S5 also comes with a host of elegant and sporty interior amenities. Customers can choose between the available interior trims including carbon, aluminium, stainless steel or wood. Customers can also feel the dynamic environment on the interior with the car’s sports seats, sports steering wheel, instruments with grey dials, and aluminium door sill plates. Just like the VW cargo liner, the Audi S5 also comes with a functional luggage compartment.
Audi tuned up the S5 and installed some of the highest quality chassis parts and powertrain systems. The sports coupe comes with a specially tuned sports suspension and high-performance brakes to provide improved vehicle handling and driving dynamics. The special high-performance brakes with their black painted brake calipers ensure precise deceleration. For challenging drivers who have starving needs for speed, they can fully deactivate the Audi S5′s electronic stabilisation program (ESP) and explore the sports coupe’s full driving potential. Read the rest of this entry »